TikTok and Instagram
5 Mistakes Businesses Make with Video Ads on TikTok and Instagram
A vertical aspect ratio alone does not make an ad fit social media. To communicate clearly, a video needs a strong opening, mobile-friendly viewing and an obvious next step.
The Dubai Ads ·
1. Starting too slowly
A long intro or logo before the message can lose attention early. Open with the product, a problem, a question or a shot that quickly makes the video relevant.
2. Trying to say everything at once
Too many features, offers and messages can confuse viewers. Choose one audience and one key benefit; create separate versions for different goals.
3. Forgetting captions and readability
Not everyone watches with sound. Add high-contrast, readable captions, while keeping text away from screen edges and areas covered by app controls.
4. Using the same edit everywhere
Platforms and placements have different requirements and viewing habits. Prepare a vertical version, check safe zones and adapt length, captions and opening shot to the campaign goal.
5. Leaving out a clear call to action
After earning attention, tell viewers what to do: view the menu, visit the website, send an enquiry or learn more. Match the call to action to the real campaign goal and offer.
Planning a video campaign for your business?