Chef Reshat
Turkish culinary artist and restaurateur Chef Reshat is a true artist, and his dishes can hardly be captured through a photo alone. At The Dubai Ads, we created two short films with a duration of 3-6 minutes, which transport viewers into the magic of his kitchen and tell his personal story.
Nowadays, both chefs and restaurants depend heavily on their online presence. Chef Reshat needed content that properly reflects the atmosphere in his kitchen and carries the taste of his dishes through the screen.
Two culinary mini-films tailored for the TikTok algorithm, weaving close-up food shots, a sophisticated restaurant atmosphere, and the chef's personal story. Every detail, from the sound of pots and pans to the final result, was captured with precision and warm, inviting colors.
TikTok
Djanam & La Opera Varna
The campaign transformed Chef Reshat's online presence. Each of the two videos generated about 150 thousand views and over 400 shares. Interest in the chef, and consequently his followers, increased sharply, and Chef Reshat got the opportunity to tell his story and why he chose Bulgaria specifically.