How Much Does a Restaurant Video Ad Cost in Bulgaria in 2026?

What goes into the cost of a video ad?

Start with the goal: a new menu, a restaurant introduction, delivery or a seasonal campaign. The goal shapes the concept, script and shots needed.

Next come pre-production and filming: crew, equipment, lighting, locations and food styling time. Post-production covers editing, colour grading, sound, captions and versions for different platforms.

Location hire, actors, a food stylist, voice-over or an extra shoot day may add costs. Ask which are included and how changes during production are handled.

One short video or a full series?

One focused ad can work well for a specific offer. For regular TikTok and Instagram content, filming several concepts in one session may yield more finished assets than commissioning a single video.

Compare quotes by deliverables: number of edited videos, length, aspect ratios, included versions and usage rights. This shows the real cost per finished asset, not just the price of a shoot day.

How to request a useful quote

Share the restaurant profile, target audience and campaign goal, and say where the videos will be published. Include the number of clips, approximate deadline and examples of a style you like.

Clarify who supplies food, location and talent, and whether captions, music licensing or ad variations are needed. A clear brief makes quotes easier to compare and helps avoid surprises.